This is the age of niche market, designers are challenged to design from their cultural context, to highlight the cultural value of the product. Therefore, designers become agents of cultural context, and should understand how cultural product acquire and communicate cultural meanings. However, the design process of cultural products remains a black box that needed to be modeled. We thus interviewed 5 cultural product designers in Taiwan, and tried to depicted the design process based the in-depth interviews. To achieve the research aim, we followed the methodology of the grounded theory, which is an inductive heuristic method that is appropriately suitable to be adapted for the implicit design processes of cultural products. Our research depicts the cultural product design process, which features 5 main parts of –cultural references, design motives, function design, semantic design, and sensory design. However, the 5 parts are not separated, they worked and communicated together to create the culturally appreciate product design.
Elim Liu, Southern Taiwan University of Science and Technology, Taiwan
Ze Hong Wang, Southern Taiwan University of Science and Technology, Taiwan
Yu-Ting Lin, Southern Taiwan University of Science and Technology, Taiwan
Tseng-Pin Lee, National Quemoy University, Taiwan
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