Research Focused on the User: Proposal for a New Service Design of Healthy Breakfast Diet Between Taipei Urbanites


In the Highly industrialized society, the big environment has to face the problem with fast food culture. People want fast, convenient, and tasty meal. The big companies promote the advertisements which was beneficial to them and the "fake" flavor of processed fast food seems to be "normal" flavor when they eat. More and more urbanite didn't cook at home because fast food can solve all the complex process and problems of cooking. Dietary change with "unhealthy" eating. People don't enjoy the pleasures of eating and appreciate their food. It's too late to figure out that you are already living in an area which is surrounding fast food options. The fast-tempo life can't find any other time to cook healthy meals. Populations in developing areas lack basic knowledge of nutrition. According to the environment, people don't know how to select healthy food even they want to eat healthier. The purpose of research is to provide users an innovative experience with better understanding of balanced diet, really feel the pleasure from healthy food. Research will take an example for healthy breakfast diet in Taipei. Create persona of users who has healthy breakfast eating habits. Identify the internal need of target audience. Reach a consensus with the boss in "Oma's German Delicacies". Next, create a cultural model to analyze the factors which influence users to select a healthy diet. Create a service blueprint to provide an innovative experience as a sample for a restaurant which wants to sell healthy breakfast in the future.

Author Information
Li-Chieh Chen, National Taiwan University of Education, Taiwan
Chan-Li Lin, National Taiwan University of Education, Taiwan

Paper Information
Conference: ACCS2018
Stream: Cultural Studies

This paper is part of the ACCS2018 Conference Proceedings (View)
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Posted by James Alexander Gordon