This study will explore the identity and national sentiment of Japanese youth after the official debut of a Korean girl group, TWICE, through social media platforms. Japan is known as one of the nations where nationalism has been the core of the society; previous post-war generations of Japanese may not condone the younger generation's tweet messages and pictures with #韓国人になりたい (#I want to be Korean) and #韓国人と繋がりたい (#I want to be with Koreans). What happened to these young Japanese? Are these youngsters giving up their Japanese identity and national sentiment? The sudden rise of this trend on Twitter is owing to three native Japanese members of TWICE: Mina-chan, Momo-chan, and Sana-chan. This study will adopt the digital ethnographic approach and the analysis of the content that has been posted on Twitter. This data was collected after the official debut of TWICE, 28 June 2017 until 28 February 2018 with the mentioned hashtags above. The online interview will be conducted with random sampling techniques to seek the reasons why participants want to be Korean, what elements of Korean style they subscribe to, and to investigate the Korean national sentiment among the young Japanese. This research will be a relevant example for researchers who would like to conduct studies on the relationship between youth and nationalism.
Natthaya Parinyanat, The Hong Kong Polytechnic University, Hong Kong
Stream: Cultural Studies
This paper is part of the ACCS2018 Conference Proceedings (View)
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