Interior Environmental Design Conveying Local Socio-cultural Identity explains the importance of local identity linked to society and way of life in the past which is a heritage of remaining faith. Especially, reflecting the plan can be transferred to the interior environment design process and pattern allowing for communicating the emotion and unique atmosphere of the local culture. This study aimed to study the Local Socio-cultural Identity elements can reflect the interior environmental design, the related features of the interior environment and Local Socio-cultural Identity. A case of Home-stay Tourist Accommodation, the perceptual factors affect the interior environment conveying the Local Socio-cultural Identity, and guide design elements of the interior environment expressing the Local Socio-cultural Identity. Moreover, this research advocates the philosophy that businesses must develop marketing strategies that not only address the needs of consumers but also safeguard the local identity. Preservation and study of such resources contribute to overall social wellbeing. Through understanding and appreciation of the past within a social context and environment. By mean of the organization of the space, time, interaction, communication, and cue. Especially noteworthy is explaining the importance of local identity linked to society and way of life in the past which is a heritage of faith reflected in the plan which transferred to the design process and pattern.The point of view has the goal creative integrate the interior environment and how to design development from local identity for historical and culture that inherited through the designing process.
Natapon Anusorntharangkul, King Mongkut’s Institute of Technology Ladkrabang, Chalongkrung Road, Ladkrabang, Thailand
Yanin Rugwongwan, King Mongkut’s Institute of Technology Ladkrabang, Chalongkrung Road, Ladkrabang, Thailand
Stream: Environmental Studies
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