Abstract
As the development of technology and Internet increases, many items can be purchased online. A person no longer need to come to the place to buy a desired product while they could shop online. People do shop based on human need and motivation to buy. Feelings and emotions are influenced by human mindset, and the mindset can relate to the person's state of mindfulness. Mindfulness becomes important for the activity of shopping online, because if a person is not really aware of the purchase of goods that he bought, then the shopping behavior into something that is automatic and not to meet the needs of that person. A shopping behavior will be automatically redirecting someone to buy goods impulsively (impulsive buying). In addition to impulsive buying, need to buy in consumer behavior can also be related to a person's self - esteem. Lack of awareness (mindfulness) of each behavior performed and the influence of self - esteem of individual make them look for ways to meet the interim (temporary fulfillment), may be the background of a person making a purchase online or via impulsive online shopping.
Author Information
Teguh Lesmana, Bunda Mulia University, Indonesia
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