This research study the relationship and effect among corporate social responsibility (CSR), organizational citizenship behavior (OCB), and organizational effectiveness (OE) of listed companies in the Stock Exchange of Thailand. Data were collected via questionnaires from 217 companies. Multi-stage sampling technique was used. Data were analyzed using standard statistical method and structural equation modeling.The relationships among latent variables were statistically significant with correlation coefficients between 0.619-0.873. The confirmatory factor analysis revealed that the measurement model was consistent with empirical data with standardized factor loading values between 0.501-0.898. All factor loading indicators were statistically significant and R² were between 0.251-0.807. Latent variables had CR = 0.798-0.879 and AVE = 0.507-0.708. From SEM result found that the hypothesized model consistent with empirical data with fit indices were as follows: χ²/df = 2.40, RMSEA = 0.077, GFI = 0.936, CFI = 0.980 and NNFI = 0.972. From effect result found that CSR had positive direct effect toward OCB and OE significantly, OCB had positive direct effect toward OE significantly, and CSR had positive indirect effect toward OE via OCB significantly.The listed companies in the Stock Exchange of Thailand should operate their business with the concept of CSR by taking account on economic, legal, ethical and philanthropic responsibility. When employees have perceived CSR, it will effect on employee extra role behavior or OCB by behave altruism, sportsmanship, courtesy and civic virtue behavior. Finally, organizational effectiveness in aspect of entrepreneurial viability and profitability and growth will be increased.
Pornchai Sakdanuwatwong, Faculty of Administration and Management, King Mongkut's Institute of Technology Ladkrabang, Thailand
Stream: Qualitative/Quantitative Research in any other area of Psychology
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