Bringing Persuasive Design Into the Development of Mobile Interactive Media for Road Safety Education in Young Children


Parents become an important part in giving knowledge about road safety to their children due to a time limited in the academic year of teachers. Apart from its attractiveness, the animation is a powerful tool to demonstrate a graphical scene for the children to understand the impact of their behaviour. Moreover, the mobile interactive media have great potential to be a great tool for the joint engagement between parents and children in learning. Therefore, in this research we propose a mobile interactive media to be a tool for parents in teaching their young children about the road safety at anytime and anywhere. In order to develop an educational and pleasurable media, the persuasive design is an important concept that we adopted during our design process. Based on two chosen categories of the persuasive system principles and our analysis of the characteristics of young children and parents in the context of teaching road safety topic, we design the application to support the user’s primary tasks of tailoring and simulation principles. In the dialog support category, we choose praise and liking principles in our design as they are simple for the children to understand and related to. According to our design decision based on the persuasive system principles and our analysis of the characteristics of our context of use, the paper prototypes were used to get the feedback from the users at the early stage. As a result, we get the clarification about our design before doing the long and expensive process of programming. We have tested our final product with the nursery school students. From our pretest and posttest, we found that students have a better understanding about the road safety. Moreover, they are eager to use the application and find it very attractive.

Author Information
Manasawee Kaenampornpan, Mahasarakham University, Thailand
Pornpan Kaenampornpan, Khon Kaen University, Thailand
Nicholas John Gorman, Khon Kaen University, Thailand

Paper Information
Conference: ACTC2017
Stream: Human computer interaction

This paper is part of the ACTC2017 Conference Proceedings (View)
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Posted by James Alexander Gordon