Bowing to the Creative Industry: Making Art a Useful Commodity

A survey of globally diverse art school models, including those that already exist, along with those still on the theoretical drawing table, shows that while no perfect institution exists, there is at least one issue that proffers itself over, and over again within the university art education domain. Surprisingly, this issue is not about good art verses bad art, or whether this or that is even art at all. Today the most pressing issue seems to be one that has begun to mandate that all outgoing manner of objects produced by students be immediately commodifiable. The pressure to compete for price collecting prestige may be a contributing factor for changes in art institutions, especially those associated with universities, which may account for a decline in deep critical debates about art concepts. This paper examines the concerns faced by faculty and art students over the ever-stronger desires of university stake-holders and others for degree programs that are capable of producing student products that are market-ready for immediate induction into the art consumer world.



Author Information
Martie Geiger-Ho, University of Brunei Darussalam, Brunei

Paper Information
Conference: ACAH2017
Stream: Arts - Arts Policy, Management and Advocacy

This paper is part of the ACAH2017 Conference Proceedings (View)
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Posted by amp21