This article explores how the government balances hybridization of public libraries and private companies based on a study in Japan. This research makes three important contributions to the research arena of hybridization by conducting in-depth case study and ethnography. First, through research into the management model of hybridization, we shed a light on public governance. Second, since the Japanese government fosters cooperation between private companies and public institutions by conducting social trials in hybridization, we can use the lessons learned from these trials and offer them not just to Japanese society but to the entire world. Finally, this research also contributes to creating new research methods in the area of public governance by utilizing in-depth case studies and ethnography developed by researchers in the field of anthropology. In conclusion, we describe a model of the hybridization of public libraries and private companies. It is important for public libraries and private companies that 1) public libraries should create the mission, philosophy and strategies, 2) both parties should adhere to their detailed contracts which clearly define their distinct roles, and 3) ensure that the detailed plans and descriptions for private companies can be executed successfully within the private company’s limited engagement.
Masanori Koizumi, University of Tsukuba, Japan
Junko Teruyama, University of Tsukuba, Japan
Stream: L – Industrial Organization
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