Jesus in Films: Audience Reception from a Promotional Film Poster

Abstract

Art has seven categories, starts from literature, music, dance, writing, sculpture, theater, and film. One of the art categories has been debated into art with the consideration of the attraction of the film casting, the narration, the sound system to the social circumstances and the political background that affected the production of the film. In 1916, a movie called 'Christus' produced with an indication that there was a message. Stuart McPhail Hall, an initiator of cultural theories composed a theory that emphasizes the message encoding and decoding process. In the theory, the audience does not only receive the message delivered by the sender, but also be able to reproduce the message. In the marketing mix communication, 4Ps elements always become a part of the analysis. Film, in this case, is the product of movie maker or producer.Thus, in the process of film socialization and marketing, those elements are then used to distribute the film. The promotion elements, afilm always issues a poster to attract the audience which crystallizes the overall message of the film into symbols of headlines, bodycopy, and the logo of the film maker. This paper is used to record any message conveyed by and from the film which reflects Jesus' life in a movieposter.



Author Information
Magdalena Lestari Ginting, Pelita Harapan University, Indonesia

Paper Information
Conference: ACAH2016
Stream: Humanities - Media, Film Studies, Theatre, Communication

This paper is part of the ACAH2016 Conference Proceedings (View)
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