Most people usually value benefaction of donating to the temple, only a few appreciate to do in the museum. Being museum volunteer is another kind of donation. This article aims to answer two questions: 1) How museum volunteers define and valuate the goodness? 2) How museum volunteers present the goodness through museum activity? The research applies Stuart Hall's Representation and Identity concept as a conceptual framework. The data collecting methods are focus group discussion and in depth interview of museum volunteers. The research finding shows that the identity of 'good people' is people who like to do social goodness that returns them sentimental values especially in educative merit making and delightfulness. The representations of good people are donation, labor dedication and knowledge providing. These identity and representations can transform to the valuable cultural and social capitals of the museum. Therefore museum is an ideal type for cultivating community of goodness.
Teerawan Mingbualuang, Mahidol University, Thailand
Stream: Cultural Studies
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