Globalization is a phenomenon that can make boundaries between regions become apparent or border-less. Globalization itself has evolved into an influential paradigm since the beginning of the 1990s where between regions or countries are able to give each other their influence to other countries, through economics, politics and culture. Thus the existence of globalization has brought color to the divergent cultures in every region of the country. Cultural influences that go through globalization capable of providing great political influence, like Japan, who appear to be an important player who is able to spread the influence of culture to various countries through its popular culture.The existence of Japanese popular culture in Asia, especially in Indonesia was important in determining the direction of the connoisseurs market taste of popular culture and life style in Indonesia. This can be seen through the rise of popular culture in Indonesia that is has a Japanese style/ character, like an idol group of 'JKT 48' and action hero figure of 'Bima Satria Garuda' and others. This research itself aims to see how big the cultural hegemony of Japan in Indonesia that led to the practices of g- localization on the popular culture and everyday life or life style in Indonesia, seen through the Roland Robertson's ideas about globalization and g-localization.
Yusy Widarahesty, Al Azhar Indonesia University, Indonesia
Dimas Pradipta, Al Azhar Indonesia University, Indonesia
Stream: Cultural Studies
This paper is part of the ACCS2016 Conference Proceedings (View)
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