The study seeks to understand Malaysian Twitter users personality using Hans Eysenck's three-trait model; that entails of extraversion, neuroticism, and psychoticism. This theory proposes that individuals possess certain personality traits which partially determine their behavior of usage. Data was randomly collected using Eysenck Personality Questionnaire (EPQ) from 400 Twitter users in Malaysia via Google Docs. The EPQ used were altered to suit the objectives of this study and the data collected were analyzed with statistical analysis (SPSS) using descriptive analysis represented by mean (X). Items for this study were adapted from the study of Tiwari, T., Singh, A. L., & Singh, I. L. (2009). The Cronbach Alpha reliability test on all items has gained scores as below: Extraversion (Cronbach’s alpha value = 0.766), Neuroticism (Cronbach’s alpha value = 0.722); and Psychoticism (Cronbach’s alpha value = 0.722). The findings of this paper found that Twitter users in Malaysia posses a medium extraversion personality (between x=5.00 to x=4.52). however, the respondents posses low neuroticism and psychoticism personality (between x=4.47 to x=3.87).
Mohd Syuhaidi Abu Bakar, Universiti Teknologi MARA, Malaysia
Stream: Mass Communication
This paper is part of the EuroMedia2015 Conference Proceedings (View)
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