The Influence of Online Social Communication Networks on the Agenda of the Front Page of Thai Newspapers

Abstract

The research found that the online social media services of Facebook impacted the news agenda items of both Thairath and Matichon newspapers. Analysis of Facebook was conducted throughout the year 2011. In addition, extensive interviews were conducted with sub-editors and reporters from said newspapers. It was also found that the online media services examined helped to create a network of political influence. Both newspapers adopted a similar methodology for commenting on news items. They would observe the extent of interest exhibited online about a particular news item and compare it with reports prepared independently by their reporters. Following normal credibility procedures, preference would usually be given to the issue receiving the most comments and interest online. Such issue would receive prominence in the newspaper, often appearing on the front page. By content analysis, it was determined that the media focused on the agenda from the online news which then appeared in the newspaper. The results show that the newspapers mostly featured political news on the negative rather than the positive aspects of politicians. In addition, if there were online political issues with reviews continuously submitted, they were also one of the important news items on the first page of the newspaper. In contrast, the significant online issues on the softer news were positioned on the second or third page of the newspaper. The two newspapers had all the same methods for making news.



Author Information
Kritiya Rujichok, Nakhon Pathom Rajabhat University, Thailand

Paper Information
Conference: EuroMedia2015
Stream: Mass Communication

This paper is part of the EuroMedia2015 Conference Proceedings (View)
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