The purpose of this research is to applied Unified Theory of Acceptance and Use of Technology (UTAUT) model to investigate the factors that influence elementary school teacher��s behavior of using E-books. Based on the literature review, a questionnaire was modified and used to test the elementary school teachers in Changhua. A total of 420 questionnaires were administered and 364 of them were returned, including 328 valid and 36 invalid questionnaires. The effective response rate is 78%. The methods of data analysis include descriptive statistics, factor analysis, Pearson��s correlation coefficient, one way analysis of variance (ANOVA) and simple regression analysis. The results show that: 1. There were significant difference in the Elementary school teachers�� ��Performance Expectancy��, ��Effort Expectancy��, ��Social Influence��, and ��Facilitating Conditions�� depending on their different ��Demographic Variables��. 2. ��Performance Expectancy�� and ��Behavioral Intention to Use�� are positively correlated. 3. ��Effort Expectancy�� and ��Behavioral Intention to Use�� are positively correlated. 4. There was no significant relationship between ��Social Influence�� and ��Behavioral Intention to Use��. 5. There was significant relationship between ��Facilitating Conditions�� and ��Use Behavior��.
Tzong-Shing Cheng, University of Kang Ning, Taiwan
Chen Pei Chen, University of Kang Ning, Taiwan
Shu-Wei Chen, Southern Taiwan University of Science and Technology, Taiwan
Kuo-I Chine, University of Kang Ning, Taiwan
Stream: Disciplines and interdisciplinary approaches
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