Role of Community in Strengthening Identity of Cultural Tourism Resource in Nakhon Pathom, Thailand

Abstract

Nakhon Pathom is an important city in central Thailand that has historical and Buddhist significance. This culturally diverse city is known as the home of the biggest pagoda in Asia. Within this context, this research aimed to: 1) study the potential for cultural tourism at Klang Khu Wiang Temple; and 2) investigate the problems and recommended solutions with regards to developing said tourism. A case study, using mixed methods for data collection was applied. The sample of the study consisted of: 1) three hundred and seventy people in Sampatuan sub-district; 2 seven other members of the community, including: 2 community leaders, 2 civilians of Sampatuan district, 3 vendors, and an academic representative. A questionnaire and focus group discussion were used for data collection from May-August 2013. The collected data was analyzed by using frequency, percentage, arithmetic mean, standard deviation, and content analysis. The findings of the study were as follows: 1. Klang Khu Wiang Temple, Sampatuan district has sufficient tourism resources and facilities as it was located near the main river of Nakhon Pathom province. The temple is also famous for the giant medical pot and herbal healing. 2. The overall participation of the community in strengthening the identity of cultural tourism resources was found to be at a high level. The The aspects of planning, implementation, and evaluation were at a high level whereas the utilization aspect was at a moderate level. The overall problems of strengthening the



Author Information
Wannawee Boonkoum, Silpakorn University, Nakhon Pathom, Thailand
Potjana Boonkoum, Phra Nakhon Rajabhat University, Bangkok, Thailand

Paper Information
Conference: EBMC2014
Stream: Business Administration and Business Economics; Marketing; Accounting

This paper is part of the EBMC2014 Conference Proceedings (View)
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