ISSN: 2188-9651 – The European Business and Management Conference 2014: Official Conference Proceedings

EBMC 2014, Brighton, United Kingdom
Conference Theme 2014: “Individual, Community & Society: Conflict, Resolution & Synergy”
Thursday, July 3, 2014 to Sunday, July 6, 2014
ISSN: 2188-9651

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Proceedings Contents

Role of Community in Strengthening Identity of Cultural Tourism Resource in Nakhon Pathom, Thailand
Wannawee Boonkoum, Silpakorn University, Nakhon Pathom, Thailand
Potjana Boonkoum, Phra Nakhon Rajabhat University, Bangkok, Thailand

Is there any Connection/Relation between Ad Creativity and “Old Brain”? Analyzing Awarded Advertisements through Neuromarketing
Gülcan Şener, Anadolu University, Turkey
Ayla Topuz Savaş, Anadolu University, Turkey

Customer Reactions to Service Providers Assertiveness
Hsuan-Hsuan Ku, Soochow University, Taiwan
I-Chi Chiu, Soochow University, Taiwan

India-ASEAN Trade Relations
Raminder Pal Singh, Sbs State Technical Campus, Ptu, India
Sangeeta Arora, Dev Samaj College, Punjab University, India

Imperatives of Globalization on Growth of Emerging Economies : Evidence From Nigeria (1980-2013)
Kelechi Enyinna Ugwu, Federal University of Technology, Nigeria
Charles Odinaka Njoku, Federal University of Technology, Nigeria

The Synergy of Poetic Leadership – How Leading Poetically Bridges the Gaps
Sam Chittenden, Different Development, United Kingdom