Category: Media Arts Practices: Television
The Effects of Brand Communication on Consumer-Based Brand Equity: A Study on Firm-Created Website and User-Generated Fan Page
Purpose- Brand social communities (fan page) are increasingly attracting the attention of consumers intrigued by active two-way communication and up-to-date information. The purpose of this study is to compare the effects of traditional firm-created website and user-generated social media (fan page) brand communication on five consumer-based brand equity (CBBE) dimensions. Design/methodology/approach- The paper applied quantitative …
The Development of Virtual Tour Interface for a Wetland Park by Using Unity Technologies
This research focuses digital interface with content for the virtual tour of a wetland park located in Dashu district of Kaohsiung, Taiwan. The development of the virtual tour commenced from field survey to investigation detail geographic and culture features. Next, a series of 3D models including traditional brick-based architectures and landscape were built into a …
The 3D Glasses Try-On System of Augmented Reality Using Intel Realsense Camera
“Consumers first” is a well-known fact in the market. In order to meet with the preferences and demand of customers, personally customized process has become a trend. Following the trend of customization, this paper presents an eyeglasses try-on system based on augmented reality to fulfill the needs of customized eyeglasses. The system is equipped with …