Category: Broadcast Media & Globalization


Global Adaptation, Local Expression: Taiwanese Trendy Drama Highlighting ‘Zeitgeist’ – A TV Practical Perspective

Trendy drama is an arising TV drama genre popularized in East Asia in the recent decade. Its role has been legitimised by the social and popular culture phenomenon based on its specific features in local TV productions. The previous study shows that the genre has a significant position in the development of East-Asian regionalistion, that


Semantic Gaps Are Dangerous

Semantic gaps are dangerous Language adapts to the environment where it serves as a tool to communication. Language is a social agreement, and we all have to stick to both grammaticalized and non-grammaticalized rules in order to pass information about the world around us. As such language develops and adapts constantely. Recently both media and