Global Adaptation, Local Expression: Taiwanese Trendy Drama Highlighting ‘Zeitgeist’ – A TV Practical Perspective

Trendy drama is an arising TV drama genre popularized in East Asia in the recent decade. Its role has been legitimised by the social and popular culture phenomenon based on its specific features in local TV productions. The previous study shows that the genre has a significant position in the development of East-Asian regionalistion, that has been increased by the new popular cultural formation. The aim of this paper is to review the features of trendy drama that transform with the time and its implications on society. For it, this paper utilises the in-depth interview combined with the literature, highlighting the practical perspectives of TV specialists on this investigation. This paper argues that trendy drama has been reinforced drawing on extra appealing features for TV marketing according to different local popular cultures such as Taiwan, Hong Kong and South Korea. However, the contemporary trendy drama production highlights the most feature of this genre, zeitgeist. The findings of this paper foreground that this new genre, in comparison with the conventional TV drama productions, signifies the current trend of East Asian social atmosphere, and which is bringing this new genre back to its spirit. Importantly, the media text conveyed in the genre represents a tendency towards collective self-reflection in terms of social situation and media ethnics. This meanwhile refers to the TV industry has symbolic power to express bottom-up force of popular culture through media in East Asia.

 



Author Information
Hsin-Pey Peng, Zhaoqing University, China

Paper Information
Conference: EuroMedia2019
Stream: Broadcast Media & Globalization

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