Category: Advertising, Marketing, and Public Relations

This research attempts to illustrate the perception of Public Relations (PR) profession in Indonesia. Adapting past research from Sterne in 2010 which research described media perception in New Zealand, this particular research explore the perceptions not from the media, but from government officials. Information was extracted from representative of government officials since they represent the …

Police force is an important element of society which has been vigorously investigated by scholars and thoroughly examined by social researchers. This paper intends to explore the Kuwaiti police in relation to its community from a public relations perspective. The co-creational approach, a major public relations theoretical concept, assumes that both the police and the …

Advertorials are regarded a potent form of communication, albeit with a reputation for deception. It is a portmanteau of two words advertising and editorial and refers to any piece of communication (in any media) that is sponsored by a brand and endorsed by a publisher. The key difference between advertorial and editorial content rests in …

Due to the emergence and the widespread of the Internet and the mobile device technology, micro-film has become one of the popular communication forms. Not only business enterprises, but also government departments adopt it for the city marketing. This paper not only tries to analyze the construction of city image in these micro-films, but also …