Public Service Announcement for “Public Interest”?

Abstract

The public service announcement or advertising (PSA) is conceptualized as “public spot” in Turkey. The term is used for short films or announcements which are produced on behalf of public institutions or non-governmental organizations. The aim of the PSA is to inform or educate citizens about the subject on public interest. Turkey has witnessed the phenomena of PSA -especially the government’s PSAs- during the 1980’s. However, Turkey’s first regulation about PSA was in Turkish Broadcasting Law No: 6112 in 2011. According to the law, PSA approved by Turkish Radio and Television Supreme Court (RTÜK) has to be broadcasted free of charge in the media. Then, RTÜK approved “Public Spot Directive” in 2012. Meanwhile, some ministries started to have the privilege of publishing PSA’s. In 2013, RTUK approved a new regulation again that banned politicians –except the prime minister and the president- from appearing in PSAs. PSA has become a very controversial genre within this context. Accordingly, the aim of the study is to analyze PSA as invisible and hidden mechanisms of power dynamics in the political agenda of Turkey via discourse analysis, since before and during the local and presidential elections in 2014, PSA has been implemented remarkably competent for the sake of the government party. The study takes its lead from the process of legal regulations, discussions in political sphere and media within the intersections of the government’s PSA practices.



Author Information
G. Senem Gencturk Hizal, Baskent University, Turkey

Paper Information
Conference: EuroMedia2015
Stream: Advertising

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