Category: Advertising, Marketing, and Public Relations
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Government Officials Perceptions of Public Relations in Indonesia
This research attempts to illustrate the perception of Public Relations (PR) profession in Indonesia. Adapting past research from Sterne in …
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Police-Community Relationship in Kuwait: Public Relation Approach
Police force is an important element of society which has been vigorously investigated by scholars and thoroughly examined by social …
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Advertorials as a Public Relations Tool and its Impact on Newspapers and Readers
Advertorials are regarded a potent form of communication, albeit with a reputation for deception. It is a portmanteau of two …
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The Construction of City Image in Micro-Filmsthe: The Case of Taipei City Government
Due to the emergence and the widespread of the Internet and the mobile device technology, micro-film has become one of …
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Public Service Announcement for “Public Interest”?
The public service announcement or advertising (PSA) is conceptualized as “public spot” in Turkey. The term is used for short …