ISSN: 2188-9643 The European Conference on Media, Communication & Film 2018: Official Conference Proceedings

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Proceedings Contents

Woomera’s Women: Roles and Rolls of Film
Stella Marie Barber, Murdoch University, Australia

Fears in 21st Century Through Movies
Qingyue Peng, Ajou University, South Korea
Woo Jin Chang, Ajou University, South Korea

Communication of Thailand Homestay Standard Compares ASEAN Homestay Standard
Singh Singkhajorn, Bansomdejchaophaya Rajabhat University, Thailand
Rasika Angkura, Sukhothai Thammathirat Open University, Thailand
Patcharapa Euamornvanich, Dhonburi Rajabhat University, Thailand

Texting Behavior’ and Impacts of ‘Mobile Messaging’ on Youth of Pakistan: A Uses and Gratification Analysis
Shahzad Ali, Bahauddin Zakariya University, Multan, Pakistan

The End of Utopia as We Know It? Zygmunt Bauman’s Take on Our Contemporary Times
Anna Karin Jytte Holmqvist, Monash University, Australia

Development of Instruction in Television Creative Presentation Course Through Digital Media
Sanpachi Jiarananon, Bansomdejchaopraya Rajabhat University, Thailand

Internet Wisecracks: Construction of Resistance and Deconstruction of Meaning
Yanshuang Zhang, Guangxi Normal University, China

Disclosing the State of Fear in Contemporary Taiwan – The Ambiguity in Taiwanese Film Noir, Who Killed Cock Robin
Julien I Chung Chang, Beijing Institute of Technology, Zhuhai, China

Globalisation and Fearful Futures in the Thai Cultures
Asawin Nedpogaeo, NIDA, Thailand

We Need to Talk: Language and Communication in the Martian and Arrival
Simon Lovat, Independent Scholar, United Kingdom

Media Portrayals of Aging Society in Thailand
Thitinan Boonpap Common, Chulalongkorn University, Thailand

Emotional Resonance and Individual Bias in Advertisements: Depictions of Individuals Are Perceived as More Emotional Than Depictions of Groups
Matt Johnson, Hult International Business School, United States
Laura Detter, University College London, United Kingdom
Prince Ghuman, Hult International Business School, United States

Re-Defining the Self: Thai Documentary Films After Coups D’état in 2014
Sopawan Boonnimitra, Chulalongkorn University, Thailand
Peerachai Kerdsint, Bangkok University, Thailand

Neuromarketing: Analysis of Packaging Using GSR, Eye-Tracking and Facial Expression
Ubaldo Cuesta, Universidad Complutense, Spain
Jose Ignacio Niño, Universidad Complutense, Spain
Luz Martínez, Universidad Juan Carlos I, Spain

The Influence of Participation in Sedupe Se Sekolong (SSS) Educational Radio Programme on Academic Achievement
Lesiba Samuel Thitshere Maphoso, South African Broadcasting Corporation, South Africa
Mogau Clement Leshilo, South African Broadcasting Corporation, South Africa