This research was qualitative based research. The objectives were to better understand Internet media consumption behaviors and search for terms that corresponded to Internet media consumption behaviors of teenagers. Respondents were both male and female university students studying in the first to fourth year. One group of nine people they were selected and volunteered to share information about internet use in a group interview. The researcher collected data manually by using group interviews which were an informal interview and a structured interview. The data was analyzed by analytical induction and content analysis. An overview of the research was: to understand internet media consumption behaviors and to recognize terms that corresponded to internet media consumption behaviors of teenagers as followings: 1) Attitudes toward using the internet included importance, needs, and consideration use. 2) Behaviors of using the internet in education were convenience and ease of access, and criticizing data in use. 3) Behaviors of using the internet in positive entertainment comprised of fun activities, finding friends and awareness of using the internet properly. 4) Behaviors of using the internet in negative entertainment consisted of curiosity and subjugation. 5). Behaviors of using the internet in online trading contained confidence and unworthiness. 6) The effects of internet use on physical health were the awareness of body movement, agility skill practice, and aches. And 7) The effects of internet use on mental health included stress reduction, social interaction and anxiety. From the results, the researcher got a better understanding of internet media consumption behaviors of teenagers. And from the points of group interview, the researcher will precede them as a guide and plan for an in depth study in the future.
Patcharee Thoongkaew, Burapha University, Thailand
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