Facebook : Communication Behavior of Thai Teenagers in the Public Sphere

Abstract

Currently, young people are increasingly using the Internet, especially social networking sites. Facebook.com has grown dramatically with many researches showing that the largest group of Facebook users are adolescents.
The research of "Communication Behavior of Thai Teenagers in Public Sphere: A Case Study of Social Networking Website Facebook" conducts three methods: an informal interview of 65 adolescents who use Facebook, an in-depth interview of 15 respondents, and an observation of their Facebook usage. The findings are analyzed by the concept of Public Sphere in three dimensions: access, content, and contact.
The results show that a majority of the samples use Facebook as a public sphere not only to construct their selves but also be constructed by other people. Moreover, the samples in early adolescence (age 11-15) group and middle adolescence (age 16-18) group use Facebook for constructing "collective identities". On the other hand, people in late adolescence (age 19-25 ) group use Facebook for generating their "individual identities".
To conclude, Facebook.com has become an important communication channel in a teenager's life, being compatible with the trait of teenagers. In addition, the Facebook empowers users by giving them an opportunity to express themselves, to generate their own contents and to receive an acceptance from peers. Thus, Thai teenagers use Facebook.com as a channel of communication both interpersonally and socially to share their values.

Key words: Facebook, Teenagers, Communication, Public sphere



Author Information
Kulnaree Sueroj, Thammasat University, Thailand

Paper Information
Conference: ACAH2013
Stream: Arts & Humanities

This paper is part of the ACAH2013 Conference Proceedings (View)
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Posted by amp21