University Students’ Perceptions of AI Integration in Educational Content Creation and Its Impact on Their Learning



Author Information

Nour Menzhi, Mohammed V University, Morocco
Amina Aomari, Mohammed V University, Morocco

Abstract

Artificial intelligence is revolutionizing many fields, including higher education. However, its integration into the creation of educational content raises several questions regarding acceptance and perception on the part of students, even though they widely use AI in their daily lives. The objective of this research is to understand how university students perceive the integration of AI in the creation of educational content, and to identify their expectations regarding its impact on their learning. The study aims to identify the perceived advantages, as well as the concerns of students regarding the use of AI in their academic journey, in order to better understand how it could transform pedagogical practices and the learning experience in higher education. The empirical study is based on a quantitative approach, using an online questionnaire distributed via Google Forms. The sample consists of Moroccan university students from various disciplines and levels of study. The questionnaire is structured around three main areas: students' perceptions of using AI to create educational content, their expectations regarding improved learning and content personalization, and their concerns or perceived limitations. It also explores perceptions related to personalized learning, ethical risks, the reduction of the role of teachers, as well as the actual use of AI tools. The perceived effects on understanding, efficiency, autonomy, and engagement are analyzed using IBM SPSS Statistics, in order to formulate concrete recommendations on the uses of AI in higher education.


Paper Information

Conference: BCE2025
Stream: Design

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Posted by James Alexander Gordon