Author Information
Chanwit Sankumpa, Khon Kaen University, ThailandParama Kwangmuang, Khon Kaen University, Thailand
Abstract
This study aims to explore the learning needs and preferences of undergraduate students and instructors for an AI-enhanced design thinking environment in graphic and multimedia design education. The research employs a mixed-methods approach, involving a survey of 150 undergraduate students majoring in graphic and multimedia design and semi-structured interviews with 12 instructors. The survey assesses students' perceptions of their creative thinking abilities, learning style preferences, and attitudes towards the integration of AI and design thinking in their learning process. The interviews with instructors focus on their experiences, challenges, and expectations regarding the implementation of an AI-enhanced design thinking environment. Quantitative data analysis reveals that 68% of the students believe that an AI-enhanced design thinking environment would improve their creative thinking skills, with 75% expressing a preference for interactive and collaborative learning activities. Qualitative findings highlight the need for a balance between technology-driven and human-centered approaches, as well as the importance of providing personalized feedback and support. The study identifies key considerations for designing an effective AI-enhanced design thinking environment, including the integration of AI-powered tools for idea generation and prototyping, the incorporation of collaborative learning spaces, and the provision of adaptive learning experiences based on individual needs and progress. These findings contribute to the development of innovative teaching and learning strategies that harness the potential of AI and design thinking to cultivate creative thinking skills in graphic and multimedia design education.
Paper Information
Conference: ACE2025Stream: Design
This paper is part of the ACE2025 Conference Proceedings (View)
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To cite this article:
Sankumpa C., & Kwangmuang P. (2026) Exploring Needs and Preferences for an AI-Enhanced Design Thinking Environment in Graphic and Multimedia Design ISSN: 2186-5892 – The Asian Conference on Education 2025: Official Conference Proceedings (pp. 1247-1263) https://doi.org/10.22492/issn.2186-5892.2026.97
To link to this article: https://doi.org/10.22492/issn.2186-5892.2026.97
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