Author Information
Wan-Ling Lo, National Taipei University of Technology, TaiwanMing-Hsiu Tsai, National Taipei University of Technology, Taiwan
Abstract
This study employs an action research method to examine the effectiveness of Instagram-style simulation reports in enhancing learning motivation, professional identity, and cross-cultural understanding among aviation service students. Twenty-three students from a university aviation service department (including two students with special learning needs) participated in two cycles of Look-Think-Act action research, engaging in Instagram posting tasks centered on role-playing and cultural themes. Students portrayed their ideal flight attendant roles by wearing professional attire for photographs and writing accompanying captions. In the second phase, they selected specific international routes and incorporated cultural hashtags to demonstrate cross-cultural service competencies. Quantitative results revealed mean scores of 4.18, 4.27, and 4.17 for learning motivation, professional identity, and cross-cultural understanding, all exceeding the 4-point threshold. Qualitative analysis identified a three-stage professional identity development process: surface attraction, operational awareness, and value internalization. The multimodal and interactive design effectively promoted student engagement, with special needs students demonstrating strong adaptability by overcoming traditional text-based barriers through visual expression. This research suggests that the cyclical refinement process of action research may enhance teaching effectiveness, and that Instagram simulation reports could promote professional identity and cross-cultural competency development. The findings provide empirical evidence for innovative and inclusive pedagogical approaches in aviation and vocational education. Future research could expand to diverse cultural backgrounds and institutional settings, incorporating AI tools for more objective learning behavior analysis.
Paper Information
Conference: ACE2025Stream: Learning Experiences
This paper is part of the ACE2025 Conference Proceedings (View)
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To cite this article:
Lo W., & Tsai M. (2026) Promoting Professional Identity and Cross-Cultural Understanding in Cabin Crew Education Through Instagram-Style Simulation Reports ISSN: 2186-5892 – The Asian Conference on Education 2025: Official Conference Proceedings (pp. 1125-1135) https://doi.org/10.22492/issn.2186-5892.2026.88
To link to this article: https://doi.org/10.22492/issn.2186-5892.2026.88
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