Author Information
Ting-Yu Liu, National Pingtung University of Science and Technology, TaiwanChin-Hui Chen, National Pingtung University of Science and Technology, Taiwan
Abstract
Following the legalization of same-sex marriage in Taiwan, LGBTQ+ issues have become more visible in public discourse. This study explores how Taiwanese gay men construct sexual identity through Instagram posts during the Taiwan Pride Parade. Grounded in social identity theory, the research analyzes 125 posts collected via snowball sampling, using a grounded theory approach to uncover identity-construction strategies. Two main textual strategies emerged. First, hashtag framing (e.g., #LoveWins, #同志驕傲 [#GayPride]) functions as a clear form of self-identification and community affiliation. Second, the use of community-specific jargon (e.g., “女神” [goddess], “熊” [bear], “姊妹” [sister]) reflects subcultural belonging and sexual orientation through implicit, coded language. These strategies illustrate how users negotiate visibility, express solidarity, and perform identity within digital queer spaces. The findings emphasize the fluid, performative nature of LGBTQ+ identity on social media and offer insights into queer self-representation and community practices in contemporary Taiwan.
Paper Information
Conference: KAMC2025Stream: Gender
This paper is part of the KAMC2025 Conference Proceedings (View)
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To cite this article:
Liu T., & Chen C. (2026) Identity Categorization in Taiwanese Gay Users’ Pride Parade IG Posts ISSN: 2436-0503 – The Kyoto Conference on Arts, Media & Culture 2025: Official Conference Proceedings (pp. 313-327) https://doi.org/10.22492/issn.2436-0503.2025.26
To link to this article: https://doi.org/10.22492/issn.2436-0503.2025.26
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