The Impact of AI on Design and Creativity

James Alexander Gordon on 17th March 2025



Author Information

Nadine Zahreddine, Rafik Hariri University, Lebanon
Serene Srouji, Rafik Hariri University, Lebanon

Abstract

The rapid advancement of Artificial Intelligence (AI) has significantly reshaped graphic design, offering both exciting opportunities and challenges alongside automated workflows. This research examines the effect of AI on design efficiency and creative output, arguing that while AI excels in automation, it lacks the human designer’s essential creativity and emotional intelligence. The study uses thematic analysis to identify key discussions surrounding AI’s influence on design. A case study revolves around the use of Freepik and Photoroom AI at Rafik Hariri University (RHU), focusing on its impact on promotional material, event branding, and student-based communication. Preliminary findings, derived from design workflow data and user feedback, reveal significant time reductions and increased content production. However, they highlight the need for human oversight to maintain RHU’s unique visual identity. This study demonstrates that AI is a powerful tool that accelerates design and increases efficiency but is devoid of the intrinsic creativity, intuition, contextual awareness, and cultural significance inherent to human designers since it operates through algorithmic mimicry that limits original concept and creativity. Consequently, while AI produces visually compelling images, it will lack the heart and complexity of emotions that human designers integrate to solve problems. Effective AI integration in design pedagogy requires recognizing it as a tool to expand, not as a tool to replace human creativity, therefore ensuring refined outcomes while preserving human ingenuity.


Paper Information

Conference: PCAH2025
Stream: Arts - Media Arts Practices: Television

This paper is part of the PCAH2025 Conference Proceedings (View)
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To cite this article:
Zahreddine N., & Srouji S. (2025) The Impact of AI on Design and Creativity ISSN: 2758-0970 The Paris Conference on Arts & Humanities 2025: Official Conference Proceedings (pp. 253-271) https://doi.org/10.22492/issn.2758-0970.2025.21
To link to this article: https://doi.org/10.22492/issn.2758-0970.2025.21

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