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Yukolwat Bhakdechakriwut, Srinakharinwirot University, ThailandAbstract
This study uses qualitative research methodologies to analyse the communication patterns of nano-influencers in relation to travel decision-making. Data was collected through comprehensive interviews with travel nano-influencers and content analysis of travel-related material from social media. The research found that nano-influencers use a blend of credibility, narrative, and persuasion to influence their followers' decisions. Essential elements are (1) proficiency, shown by the provision of precise and comprehensive travel information, (2) trustworthiness, shown by sharing of authentic experiences, and (3) appeal, characterised by a personable attitude and interesting presentation. Furthermore, narrative that is rational and accessible to audiences greatly inspires them. The tourism industry may use these study results to build marketing communication and public relations initiatives using nano-influencers.
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Conference: ACAH2025Stream: Media
This paper is part of the ACAH2025 Conference Proceedings (View)
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To cite this article:
Bhakdechakriwut Y. (2025) Communication Strategies of Nano Influencers to Promote Tourism Decision-Making ISSN: 2186-229X – The Asian Conference on Arts & Humanities 2025 Official Conference Proceedings (pp. 483-488) https://doi.org/10.22492/issn.2186-229X.2025.39
To link to this article: https://doi.org/10.22492/issn.2186-229X.2025.39
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