Author Information
R-titaya Supsinwiwat, Srinakharinwirot University, ThailandRattanawadee Setthajit, Srinakharinwirot University, Thailand
Prisana Kumpusiri, Srinakharinwirot University, Thailand
Ratnang Tulawan, National Institute of Development Administration, Thailand
Abstract
This study is part of the “Road Safety Promotion Research Project: Discouraging Mobile Phone Use While Traveling, Srinakharinwirot University” project, funded by the Thai Health Promotion Foundation (ThaiHealth) and the World Health Organization (WHO Thailand). The research explores knowledge communication through a creative short video competition in higher education, conducted under The PAUSE Project. The primary objective is to examine the competition-based approach to promoting travel safety awareness by discouraging mobile phone use while traveling, with a specific case study at Srinakharinwirot University (SWU), using a training course. The study sample consisted of 100 students from SWU Prasarnmit Campus, with data collected through behavioral observations and project presentations. The findings identified four key components essential for an effective competition process: (1) Knowledge Transfer: Participants received safety education from ThaiHealth and media production insights from academic and industry experts. (2) Students presented their approaches to creating short video clips, which were required to be concise (60 seconds), focused, and relevant to both the behaviors and interests of the creators. (3) Competition as a Communication Tool: The competition model served as an effective pedagogical strategy, enabling students to engage with travel safety concepts through a creative and hands-on learning process. And (4) Idea Presentation and Funding: Encouraging students to present their ideas and providing financial support for video production fostered greater engagement and participation. Additionally, the study found that one-day training workshop combining safety education, idea pitching, and media production were effective in maintaining students' interest and active involvement throughout the process.
Paper Information
Conference: ACAH2025Stream: Media
This paper is part of the ACAH2025 Conference Proceedings (View)
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To cite this article:
Supsinwiwat R., Setthajit R., Kumpusiri P., & Tulawan R. (2025) The Short Video Competition Process for Promoting Safety by Avoiding Mobile Phone Use While Traveling in Higher Education in Thailand ISSN: 2186-229X – The Asian Conference on Arts & Humanities 2025 Official Conference Proceedings (pp. 489-497) https://doi.org/10.22492/issn.2186-229X.2025.40
To link to this article: https://doi.org/10.22492/issn.2186-229X.2025.40
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