Guidelines for Enhancing Leadership of Art and Culture for Students Leaders at Srinakharinwirot University

Abstract

This study aims to investigate the essential need for enhancing leadership in arts and culture among student club members at Srinakharinwirot University. The study also seeks to utilize the findings to develop a training model for fostering leadership in arts and culture for the sample group involved in this research. The sample comprised 181 student club members selected through simple random sampling. The research instruments used included questionnaires and in-depth interviews. The questionnaires employed a 5-point Likert scale, and the in-depth interviews utilized content analysis methods. The research findings revealed that students have a high level of necessity for enhancing leadership in arts and culture ((X ) ̅ = 4.20, S.D = 0.78). Based on the survey results, a training model for fostering leadership in arts and culture for students was developed as follows: 1) Knowledge about Leadership and the Roles and Responsibilities of Leaders. This includes the definition of leadership, the importance of leaders, the qualities of leaders, and the characteristics of effective leaders. 2) The Art of Communication and Motivation This encompasses communication principles, communication processes, communicating through tone and emotion, the good qualities of a speaker, and methods of persuasive speaking. 3) Knowledge in Arts and Culture Management Students need to possess knowledge in managing arts and culture in various areas, including arts and culture management, creating and developing Thai artistic wisdom, Buddhist culture, and general cultural knowledge.

Save as a Favourite

Author Information
Kusuma Yamgate, Srinakharinwirot University, Thailand
Nichapat Javisoot, Panyapiwat Institute of Management Demonstration School, Thailand

• Category: Higher Education

Posted by James Alexander Gordon

All Posts