Author Information
Rattanawadee Setthajit, Srinakharinwirot University, ThailandKitisak Yaowananon, Srinakharinwirot University, Thailand
Ratnang Tulawan, National Institute of Development Administration, Thailand
Abstract
This research is a qualitative research. There are 2 objectives: 1) to study contemporary identity communication models of Thai Phuan in the digital era, and 2) to design media and messages for contemporary identity communication of Thai Phuan in the digital era. The study shows that to create effective contemporary identity communication models of Thai Phuan in the digital era, there should be an improvement in all communication elements as follows 1) Analyze the target audience, specifically new-generation tourists, to identify their preferences and demands for tourism experiences 2) Design messages that align with the needs and expectations of new-generation tourists 3) Utilize communication channels frequently used by new-generation tourists, selecting platforms that effectively reach and engage this audience and 4) Shift the role of the communicator to new-generations who understanding of both the content and the preferred communication channels. The study also found that the media and message design for contemporary identity communication of Thai Phuan in the digital era should determine the use of elements of the graphic appearance from local wisdom as follows: 1) Graphic appearance should be composed of artistic elements that effectively convey objects, activities and stories of local cultural wisdom 2) Layout composition that consist of logo, key visual, color, pattern, picture and artwork should applying knowledge of art and culture as a guide for design.
Paper Information
Conference: ACSS2025Stream: Cultural and Media Studies
This paper is part of the ACSS2025 Conference Proceedings (View)
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To cite this article:
Setthajit R., Yaowananon K., & Tulawan R. (2025) The Contemporary Identity Communication Models of Thai Phuan in the Digital Era: A Case Study of Nakhon Nayok ISSN: 2186-2303 – The Asian Conference on the Social Sciences 2025: Official Conference Proceedings (pp. 279-287) https://doi.org/10.22492/issn.2186-2303.2025.23
To link to this article: https://doi.org/10.22492/issn.2186-2303.2025.23
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