Category: Cultural and Media Studies
Beyond Textual Boundaries: Innovative Practices in Contemporary East Asian Textual Art
This research investigates the transformation of textual elements in experimental calligraphy and visual poetry in East Asia from the 1960s …
Risk Communication for Raising the Thai’s Risk Perception Regarding COVID-19 via “Thailand’s Know How to Fight With COVID-19” Social Media Initiative
COVID-19, a respiratory infection caused by a novel coronavirus, was first identified in December 2019 in Hubei Province, China, and …
The Contemporary Identity Communication Models of Thai Phuan in the Digital Era: A Case Study of Nakhon Nayok
This research is a qualitative research. There are 2 objectives: 1) to study contemporary identity communication models of Thai Phuan …
From Symbol to Affect: A Study of Post-textual Reading in Digital Interfaces: A Case Study of Multi-sensory Practice in “Try, Fail and Overcome” Workshop
In an era of explosive digital image growth, text as an information carrier undergoes continuous restructuring, transforming both creative forms …
Guidelines for Teaching Thai Literature to Non-native Speakers: Learning of Thai Lifestyle, Society and Culture Through the Valuable Cultural Heritage
This research aims to find efficient guidelines for teaching Thai literature to non-native speakers. The research methodology is focus groups, …
The Specter of Civil War Through the Zombie Movies
As early as 1955, Philip K. Dick wrote that « all responsible writers, to some degree, have become involuntary criers …
Sercher La Femme, Sercher L’autre: An Irigarian Feminist Metaphysical Reading of the Novel and Netflix’s TV Series the Mess You
This paper critically examines the evolution of metaphysical detective narratives in the Spanish-speaking world, specifically focusing on the emergence of …
YouTube Shorts as the Inner Dynamic of Strategically Changes to Channel Owners
This study explores Shorts as a dynamic of propelling changes within the inner ecosystem of YouTube and interprets relations by …
Influencer Entrepreneurial Branding: Exploring the Relationship Dynamic Between Micro-Influencers and Creative Agencies
It is undeniable that influencer marketing plays a distinctive role in the world of social media and advertising; in particular, …
Resistance in the Transnational Sinophone Mediascape: A Textual Analysis of Namewee’s YouTube Music Video Fragile and its Fan Discourse
With China’s pervasive internet censorship within its borders, the global Sinophone mediascape outside of China has constructed an important site …
Unboxing the Addictive Blind Boxes: Investment, Social Enculturation, and Authorial Control Through Mediated Collection, Exchange and Resale of Figurines
This article situates the "Blind Box" consumption, collection and prosumption practices in China within globalisation and media mix, which is …
Traveling Cultural Heritage in the Age of TikTok
The case of Hongyadong from China shows that TikTok as a digitally mediated form of judging, not only differentiates itself …
A Study of Consumers Purchasing Factors Through Facebook Online Live Streaming: Taking Sales of Clothing for Example
Owing to the rise of online live streaming in recent years, many socializing platforms successively introduce the live streaming services …
A Study on the Purchase Factors of Mobile Game Loot Box – Taking Tower of Saviors as an Example
With the rapid development of smart phones, nearly 70% of Taiwan's population currently owns smart phones, and nearly 90% of …
Minority Representation and the Media Studies
This research examines the question of minority representation and discourse expanding Stuart Hall's identity theory. Representation of identity changes the …
Are We on the Same Jobsite? Expectations of Millennial Students vs. Construction Industry Employees
Many organizations face the challenge of integrating diverse generations in a workplace. With the retirement of a large number of …