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Ika Dai, University of Wisconsin-Madison, United StatesAbstract
Forecasting Love and Weather (FLW), an internationally co-produced romantic drama, follows the lives of fictional employees at the Korean Meteorological Administration (KMA), delving into both the challenges of workplace dynamics and the intricacies of personal relationships. As a melodrama, FLW highlights ideological conflicts, particularly in the realms of marriage and family, set against the backdrop of modern societal values. The series portrays how female characters navigate and resist gender biases and malicious comments in their professional lives, while also challenging the traditional association of the public sphere with masculinity and the private sphere with femininity. Through its exploration of the blurred boundaries between personal and professional spaces, FLW reveals deeper ideological contradictions. This study analyzes the communication styles and decision-making processes situated in the broader framework of melodrama as depicted in the show, both at the organizational and interpersonal levels, to understand how they reflect the issues of gender dynamics and workplace relationships in contemporary society. Ultimately, this research aims to unpack how FLW, through the lens of international co-production and melodramatic genre, presents the collision between traditional values and modernity, particularly in its representation of women in the workplace and its portrayal of "soft" characteristics in male characters.
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Conference: ACCS2025Stream: Media Studies
This paper is part of the ACCS2025 Conference Proceedings (View)
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To cite this article:
Dai I. (2025) Atmospheric Instability: Melodramatic Collision of Gender, Tradition, and Communication in Forecasting Love and Weather ISSN: 2187-4751 – The Asian Conference on Cultural Studies 2025: Official Conference Proceedings (pp. 63-77) https://doi.org/10.22492/issn.2187-4751.2025.5
To link to this article: https://doi.org/10.22492/issn.2187-4751.2025.5
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