Abstract
The emergence of digital literacy capability in the disruptive era 4.0 is one of the most influential sectors to deal with women headed-family (PEKKA) in Indonesia’s new capital city. As the digital landscape evolves rapidly, entrepreneurs must adapt by embracing innovation and growth through technology. Empowering womenpreneurs requires addressing digital barriers and enhancing learning experiences through digital literacy and effective knowledge management. This study explores how agile methodology and knowledge exploitation can support small and medium enterprises (SMEs) in acquiring and utilizing relevant knowledge to meet evolving business needs. It also addresses a gap in entrepreneurial education by analyzing the willingness of individuals and organizations to create, share, and apply knowledge within a digital, innovative, and flexible learning environment. Using a quantitative research approach, the study involved 150 PEKKA participants selected through purposive sampling. Structural Equation Modeling using Partial Least Squares (SEM-PLS) was applied to examine the relationships among variables. Findings indicate that technology-driven entrepreneurial education positively impacts womenpreneurs, highlighting meaningful interactions between digital literacy and knowledge management. The study also reveals that women with a preference for active experimentation tend to develop entrepreneurial skills more effectively. However, these skills can also be nurtured through targeted education, coaching, and hands-on practice. This research contributes original insights by proposing a digital literacy framework tailored to the unique needs of PEKKA—a group often marginalized in digital access. It offers practical training strategies and integrates innovation diffusion theory with a resource-based view to address digital skill gaps and resistance to innovation effectively.
Author Information
Kheyene Molekandella Boer, Mulawarman University, Indonesia
Poppy Alvianolita Sanistasya, Mulawarman University, Indonesia
Annisa Wahyuni Arsyad, Mulawarman University, Indonesia
Rosyid Nurrohman, Mulawarman University, Indonesia
Ummi Nadroh, Mulawarman University, Indonesia
Adinda Dyah Pitaloka, Mulawarman University, Indonesia
Paper Information
Conference: SEACE2025
Stream: Education
This paper is part of the SEACE2025 Conference Proceedings (View)
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To cite this article:
Boer K., Sanistasya P., Arsyad A., Nurrohman R., Nadroh U., & Pitaloka A. (2025) Unlocking Potential Woman-Headed Family (PEKKA) in Indonesia: Innovation in Technology-Based Entrepreneurship Education Through Digital Literacy and Knowledge Management ISSN: 2435-5240 The Southeast Asian Conference on Education 2025: Official Conference Proceedings (pp. 271-288) https://doi.org/10.22492/issn.2435-5240.2025.25
To link to this article: https://doi.org/10.22492/issn.2435-5240.2025.25
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