Abstract
The purpose of this study is to explore the influence of gender on impressions of cosmetic container design, and to propose container designs based on sensitivity evaluation. Specifically, a questionnaire was administered to investigate the characteristics of containers and impressions of them, and the influence of gender differences on impressions was clarified. As a result, there was almost no difference in impressions of container design between men and women. Regression analysis was performed based on the questionnaire results, and container characteristics were calculated from the impression evaluation values. Using these results, a program was created to determine the shape of cosmetic containers based on the impression values. This program is intended to be a tool to support design proposals tailored to consumers' sensibilities. Future research is expected to conduct sensitivity evaluation of other design elements (color, material, etc.) to derive more detailed design guidelines.
Author Information
Tomokazu Ishikawa, Toyo University, Japan
Paper Information
Conference: IICAH2025
Stream: Aesthetics
This paper is part of the IICAH2025 Conference Proceedings (View)
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To cite this article:
Ishikawa T. (2025) A Proposal of an Auxiliary Method for Cosmetic Container Design Based on Sensibility Evaluation ISSN: 2432-4604 – The IAFOR International Conference on Arts & Humanities – Hawaii 2025 Official Conference Proceedings (pp. 201-213) https://doi.org/10.22492/issn.2432-4604.2025.18
To link to this article: https://doi.org/10.22492/issn.2432-4604.2025.18
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