Abstract
This thesis examines various aspects of graphic design culture and visual language in the Philippines to offer a comprehensive framework for understanding and articulating Filipino aesthetic preferences, especially in graphic design. Historical inquiries, Filipino aesthetic preferences and tendencies, and graphic design philosophies are studied throughout this paper to support the objectives of the research and to fill the gaps in knowledge. This thesis utilized online interview questionnaires to gather information and crucial data from the selected respondents, particularly working professionals in the field of art and design, these data were analyzed and interpreted using qualitative methods to ensure clarity. This thesis work concluded with an understanding of the most compelling aspects of the influence of Filipino visual language and graphic design culture. It also introduces ‘Anikismo’ (Anikism), a term coined by the researcher to describe visual language and graphic design culture in the Philippines. New Historicism, Narrativism, Cultural Cannibalism, and others are also cited in this document to support the main idea of Anikism—the embodiment of the Filipino visual language. This thesis aspires to prepare a framework for the future of Anikism in the Philippine art and design scene and industry.
Author Information
Ernest Joseph Garcia, Technological University of the Philippines, Philippines
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