Abstract
This research article aims to study opinions and conduct an in-depth analysis of community enterprise entrepreneurs and experts regarding developing an online learning community model using design thinking for innovation creation. Data were collected through in-depth interviews using semi-structured interview guides, divided into two sets as follows: 1) Interviews with key informants, totaling 10 individuals, who are community enterprise entrepreneurs in Nonthaburi Province, selected using purposive sampling; and 2) Interviews with 5 experts in various fields, including learning management, educational technology, design thinking, and innovation. The collected data were then analyzed using content analysis, categorized, and presented descriptively. The research findings indicate that an online learning community using design thinking should serve as a space that inspires the creation or innovation of new ideas, facilitated by gathering individuals with shared interests or goals. A critical element is the connection of networks with experts or specialists who can provide advice and share experiences with entrepreneurs, enabling them to develop products that meet customer or market needs. Additionally, creating an online learning community should involve the provision of accessible spaces, employing technologies that entrepreneurs are familiar with or regularly use, to facilitate easy access to information, foster engagement, and provide mutual support within the online community. The components of an online learning community using design thinking for innovation creation for community enterprise entrepreneurs should include individuals, knowledge, technology and communication tools, and activities or assignments to develop innovative outputs.
Author Information
Thanathnuth Chatpakkarattana, Sukhothai Thammathirat Open University, Thailand
Patthanan Bootchuy, Sukhothai Thammathirat Open University, Thailand
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