A Design Framework for Illustrating Malay Proverbs: Shaping Learning Modalities for Generation Alpha

Abstract

Proverbs have played a crucial role in shaping civilizations and humanity throughout history. As intangible elements of national art and cultural heritage, Malay proverbs convey the wisdom of previous generations, defining and preserving the essence of a particular culture. This study introduces a design framework based on the ARCS (Attention, Relevance, Confidence, Satisfaction) model, aimed at illustrating Malay proverbs to enhance learning among Generation Alpha. The study explores how design, specifically children's illustration styles, plays a significant role in integrating educational psychology and child-centered design to convey these culturally rich proverbs. By combining design and motivational principles, the study develops illustrations that not only capture attention but also facilitate deeper comprehension and retention. Findings from the study reveal that Generation Alpha shows a strong preference for "Cartoon Style" illustrations, which are both appealing and engaging for young learners. By aligning design principles and visual strategies with the preferred learning modalities of Generation Alpha, the study contributes to the field of art and design, as well as education supporting the integration of traditional cultural content into modern learning platforms.

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Author Information
Neesa Ameera Mohamed Salim, Universiti Teknologi MARA, Malaysia
Mohd Nor Shahizan Ali, Universiti Kebangsaan Malaysia, Malaysia
Syahrini Shawalludin, Universiti Teknologi MARA, Malaysia
Nurul ‘Ayn Ahmad Sayuti, Universiti Teknologi MARA, Malaysia
Azhar Abd Jamil, Universiti Teknologi MARA, Malaysia