Do You Re(meme)ber: Reconstructing Memes as a Summary for Recall and Comprehension in Mapua University

Abstract

The education crisis in the Philippines is a problem that millions of Filipinos face. Despite being a country where students spend the most hours in school, the Philippines is less productive than other countries (Philippine Business for Education, 2023). The K-12 system was employed in the Philippines to improve quality education and enhance students’ academic skills and competency (Almerino et al., 2020). With the prevailing challenges in the Philippine education system, the study seeks to improve quality education by exploring the potential use of memes in education. This study explored memes to improve recall and comprehension in Chemistry through a mixed-method approach. The study used Molina's (2020) guidelines to deconstruct the learning material and memes. Through deconstruction, the study was able to identify three ways to create memes for education: (1) panel layout, (2) conditional layout, and (3) map layout. The study also used a content analysis for the responses and a survey to measure the effectiveness of memes. The results showed that memes are an effective means to recall, comprehend, and summarize a lesson. The memes created for the study is most effective in terms of comprehension, while some students think that memes are an effective way to recall and provide an educational summary. Future scholars may consider changing the study’s methodology to explore other geographical contexts and apply the study in other disciplines to have a more cohesive understanding of memes in education.



Author Information
Marian Ingrid A. Sauco, Mapua University, Philippines
Marvin B. De Leon, Mapua University, Philippines

Paper Information
Conference: ACE2024
Stream: Nurturing Creativity & Innovation: New

This paper is part of the ACE2024 Conference Proceedings (View)
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To cite this article:
Sauco M., & Leon M. (1970) Do You Re(meme)ber: Reconstructing Memes as a Summary for Recall and Comprehension in Mapua University ISSN: 2186-5892 – The Asian Conference on Education 2024: Official Conference Proceedings (pp. -) https://doi.org/10.22492/issn.2186-5892.2025.105
To link to this article: https://doi.org/10.22492/issn.2186-5892.2025.105


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Posted by James Alexander Gordon