Abstract
This mixed-methods research investigates the social reflections and audience perceptions in Udom Taephanich's stand-up comedy show, "Deaw 13" or “No. 13”. Content analysis of the show reveals 13 topics of social, cultural, and political themes domains, predominantly employing humor based on reality. Quantitative findings showed that the audience most frequently recalled issues related to the competence of national leaders (Fe = 37; 30.7%), followed by criticism of political systems and figures (Fe = 28; 23.3%), and guidelines for appropriate living (Fe = 11; 9.2%). The most common reflection type, the "lantern," highlights shared societal experiences and beliefs. Deeper reflections, categorized as the "projector" type, connect to life philosophies, sociocultural dynamics, and political perspectives, demonstrating the potential of stand-up comedy to address social issues and challenge power structures. A free elicitation procedure reveals that political themes domain was most readily recalled and recognized, followed by social and cultural themes. In terms of recognition, the most notable issues were the competence of national leaders and criticism of political systems and figures (Fe = 84; 17.5%), followed by principles of life management (Fe = 47; 9.8%). The study also finds that younger audiences (Gen Z and Gen Y) exhibit more positive attitudes and behavioral tendencies towards the show than older generations (Gen X and Baby Boomers) at the .05 significance level (F = 3.691, Sig. < .05). These findings underscore the influence of stand-up comedy in shaping audience perceptions and the potential for utilizing humor to communicate complex social issues effectively.
Author Information
Panurit Sarasombat, Ramkhamhaeng University, Thailand
Paper Information
Conference: MediAsia2024
Stream: Mass Communication
This paper is part of the MediAsia2024 Conference Proceedings (View)
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To cite this article:
Sarasombat P. (2024) The Reflection of Society in Udom Taephanich’s Stand-Up Comedy ISSN: 2186-5906 – The Asian Conference on Media, Communication & Film 2024: Official Conference Proceedings (pp. 163-173) https://doi.org/10.22492/issn.2186-5906.2024.14
To link to this article: https://doi.org/10.22492/issn.2186-5906.2024.14
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