Abstract
Design disciplines contain a range of tacit knowledge that is difficult to articulate and deliver, such as the professional practices in the advertising design field. The research examined the acquisition of tacit knowledge among advertising design students, focusing on the challenges of articulating and transmitting professional practices within the industry. The research seeks to improve students' understanding of advertising design professions and practices by utilizing Case-based Learning theory. A qualitative methodology was adopted, utilizing observations, documentation, and interviews for data collection. The study comprised 37 fourth-year advertising design students who conducted case studies with industry professionals on the theme of professionalism. The collected research data include class syllabi, pedagogical documentation, semester-long observation notes, participant-initiated case studies, project reports, and interview transcripts with the participants. The research seeks to enhance instructional strategies for facilitating tacit knowledge acquisition through Case-based Learning, identifying key elements and effective methodologies associated with this approach. The results are anticipated to provide valuable insights and recommendations for educators regarding the effective instruction of tacit knowledge using Case-based Learning. By comprehending the elements that facilitate the acquisition of tacit knowledge through this method, educators can enhance their ability to provide impactful education in advertising design. This study enriches the broader understanding of tacit knowledge transmission in design education and offers practical implications for developing curriculum and pedagogies that could be extended to other relevant fields.
Author Information
Ka Yan Chung, The Hong Kong Polytechnic University, Hong Kong SAR
Henry Ma, The Hong Kong Polytechnic University, Hong Kong SAR
Kam Ching Tsang, The Hong Kong Polytechnic University, Hong Kong SAR
Yuet Kai Chan, The Hong Kong Polytechnic University, Hong Kong SAR
Paper Information
Conference: KCE2024
Stream: Teaching Experiences
This paper is part of the KCE2024 Conference Proceedings (View)
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To cite this article:
Chung K., Ma H., Tsang K., & Chan Y. (2025) Enhancing Tacit Knowledge Acquisition in Advertising Design Through Case-Based Learning ISSN: 2759-7563 – The Korean Conference on Education 2024: Official Conference Proceedings (pp. 379-388) https://doi.org/10.22492/issn.2759-7563.2024.29
To link to this article: https://doi.org/10.22492/issn.2759-7563.2024.29
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