Abstract
The 2019 "trigger cities" surge in music streaming from urban Southeast Asian and Latin American users has propelled emerging artists into global recognition. This study examines global popular music power dynamics, once Western-dominated, using cultural hybridity to explore how Indonesian artists maintain global media representation with local-driven music. It examines omnivorous music taste and ‘coolness’ in hybrid music, focusing on Western perceptions of Indonesian artists. A 2 x 2 experiment with 240 U.S. and U.K. young adults evaluated Indonesian songs and images, highlighting U.S. media’s role in shaping perceptions. This research advocates leveraging U.S. media to enhance non-Western artists' image.
Author Information
Adis Maulidina, University of Indonesia, Indonesia
Paper Information
Conference: ACCS2024
Stream: Media Studies
This paper is part of the ACCS2024 Conference Proceedings (View)
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To cite this article:
Maulidina A. (2024) Globalizing Indonesian Artists: Western Audiences’ Perceived Coolness for Breaking Into the Global Popular Music Market ISSN: 2187-4751 – The Asian Conference on Cultural Studies 2024: Official Conference Proceedings (pp. 245-266) https://doi.org/10.22492/issn.2187-4751.2024.21
To link to this article: https://doi.org/10.22492/issn.2187-4751.2024.21
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