Abstract
This research aimed to investigate strategies for developing collaboration between a university and communities through digital platforms that recognize the good deeds of community members. The study employed a qualitative research approach, utilizing in-depth interviews, brainstorming sessions, and focus groups. Data was collected from volunteer groups in the Lak Hok Municipality, Pathum Thani Province. The developed platform includes a website, Facebook page, and LINE Official Account to facilitate collaboration between the community and the university in promoting a culture of good deeds. The platform was tested with a sample of residents in the Lak Hok Municipality, divided into two groups: Group 1: Students, staff, and the general public with a volunteer spirit and a commitment to good deeds. Group 2: Small and large businesses in the Lak Hok Municipality that support good deeds. In-depth interviews were also conducted with stakeholders involved in the development of the digital platform. The research findings will be discussed in the next section. The research findings indicate that all three platforms can be effectively utilized to encourage individuals to join volunteer groups and engage in good deeds. The voluntary initiatives undertaken by volunteers fostered collaboration between the university and the community. The "Lak Hok Spirit" Line Official Account serves as a catalyst for creating a society of kindness, selflessness, and mutual support. This transformation was evident in the altered behaviors of community members, including their engagement with news, sharing of experiences, mutual care, acts of kindness, and volunteer work.
Author Information
Somkeit Rungruangviriya, Rangsit University, Thailand
Paper Information
Conference: ACCS2024
Stream: Media Studies
This paper is part of the ACCS2024 Conference Proceedings (View)
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To cite this article:
Rungruangviriya S. (2024) Content Creation and Platform Development for Creating a Good Society in Lakhok Community, Thailand ISSN: 2187-4751 – The Asian Conference on Cultural Studies 2024: Official Conference Proceedings (pp. 221-229) https://doi.org/10.22492/issn.2187-4751.2024.19
To link to this article: https://doi.org/10.22492/issn.2187-4751.2024.19
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