Abstract
This research scrutinized the multifaceted challenges that confronted music core groups in Cebu Province, investigating social, economic, and technological barriers through the comprehensive framework of planning, organizing, leading, and controlling management. The primary aim was to propose a forward-thinking management framework that would foster sustainable growth within the music industry. The findings, which employed a qualitative multiple-case study methodology, shed light on the complex landscape that societal, economic, and technological challenges shaped. Coping mechanisms, vital tools for resilience, were diverse and included faith, self-care, diversion, economic negotiation skills, continuous learning, and community involvement. The Amplify Cebu Music Management Framework emerged as a strategic response, grounded in the classic management functions. TechHarmony Integration, which aimed to seamlessly integrate technology into the industry, served as a complement to key components like Harmony Vision, Melodic Collaboration, Innovation Crescendo, and Rhythmic Governance. Tailored interventions encompassed leadership development, modern promotion strategies, artist well-being, creative hubs, education, and government support. Recognizing limitations in role selection, the study encouraged future research to explore the perspectives and challenges of various industry roles beyond creators, artists, and organizations. Implications extended to industry stakeholders, policymakers, educators, and practitioners, urging inclusive strategies that considered the diverse range of roles within the music industry. Beyond Cebu, this study provided insights applicable globally, contributing to the development of inclusive, effective frameworks. In conclusion, the research offered a comprehensive roadmap for overcoming barriers, fostering resilience, and contributing to a vibrant and sustainable music industry in Cebu, aligning the local music scene with global audiences.
Author Information
Antoniette M. Almaden, Cebu Institute of Technology University, Philippines
Alex P. Ocampo, Cebu Institute of Technology University, Philippines
Alexander Franco A. Delantar, Cebu Institute of Technology University, Philippines
Paper Information
Conference: ACAH2024
Stream: Performing Arts Practices: Theater
This paper is part of the ACAH2024 Conference Proceedings (View)
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To cite this article:
Almaden A., Ocampo A., & Delantar A. (2024) Social, Economic, and Technological Barriers of the Music Industry in Cebu Province ISSN: 2186-229X – The Asian Conference on Arts & Humanities 2024 Official Conference Proceedings (pp. 315-333) https://doi.org/10.22492/issn.2186-229X.2024.30
To link to this article: https://doi.org/10.22492/issn.2186-229X.2024.30
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