The BETA Module in Action: An Empirical Study on Enhancing Entrepreneurial Skills Through Kearney’s and Bloom’s Guiding Principles


This study investigates the efficacy of integrating Kearney's "4 Principles of Entrepreneurial Pedagogy" and Bloom's "Three Domains of Learning" in entrepreneurial education, using the Business Essentials through Action (BETA) module at Singapore Polytechnic as a case study. The BETA module, a novel approach to business education, combines venture creation with foundational business courses, emphasizing experiential learning and practical application of theoretical concepts. We assessed the impact of this module on students' entrepreneurial competencies using the Personal Entrepreneurial Competencies (PEC) questionnaire, comparing outcomes between participants in the BETA module and those following a traditional curriculum. Our findings indicate that students involved in the BETA module exhibited significant improvement in key entrepreneurial competencies such as "Opportunity Seeking and Initiative" and "Persistence," compared to their counterparts in the traditional curriculum. Furthermore, the study explores the correlation patterns among various entrepreneurial competencies within both groups, revealing how the BETA module fosters a synergistic development of skills, distinguishing it from conventional educational approaches. The research contributes to the broader academic discussion by providing empirical evidence of the effectiveness of integrating Kearney's and Bloom's frameworks in entrepreneurial education. It highlights the BETA module's potential to enhance entrepreneurial competencies, suggesting that such pedagogical innovations could play a crucial role in preparing future entrepreneurs to navigate the complexities of the global business landscape. The study also identifies areas for further curriculum refinement, particularly in competencies like "Risk Taking" and "Persuasion and Networking," to bolster the module's comprehensive skill-building approach. This study not only reinforces the value of innovative educational models in entrepreneurial education but also opens new avenues for future research in optimizing pedagogical strategies for nurturing entrepreneurial talent.

Author Information
Yen Yen Tan, Singapore Polytechnic, Singapore
Lucas Tok, Singapore Polytechnic, Singapore
Edwin Seng, Singapore Polytechnic, Singapore
Lynn Lam, Singapore Polytechnic, Singapore
Cynthia Lam, Singapore Polytechnic, Singapore
Angela Koh, Singapore Polytechnic, Singapore

Paper Information
Conference: ACEID2024
Stream: Higher education

This paper is part of the ACEID2024 Conference Proceedings (View)
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To cite this article:
Tan Y., Tok L., Seng E., Lam L., Lam C., & Koh A. (2024) The BETA Module in Action: An Empirical Study on Enhancing Entrepreneurial Skills Through Kearney’s and Bloom’s Guiding Principles ISSN: 2189-101X – The Asian Conference on Education & International Development 2024 Official Conference Proceedings
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Posted by James Alexander Gordon