Abstract
As a result of the Covid-19 pandemic, digital training events faced the issue that their sessions were no longer take place in physically present. Consequently, participants showed a lower attention span during digital training events. Distractions from social media and smartphones are significantly greater in the digital space respectively at home. Due to the evolution into a more and more digital world, the question was addressed: Which success factors for digital training event design lead to high participant attentiveness? Which conceptual key elements, methodologies, and didactic concepts are required for training event design to reach a high and long attention span of participants? This article offers academic and business-relevant added value. That analysis was conducted with 6 structured expert interviews from the fields of digital event management and adult education. It shows that especially the attention span of participants is an essential factor to understand and retain learning content. In particular, the moderator of the event is responsible for structuring the organization of the event, its methods and its participants in a way that attention is on a high level. Not only the technical skills also the handling and attitude towards digital media are crucial for the success of a digital training event and has already been shown in other studies. Diversified stimuli help to enhance the attention of the participants. In addition, interaction with focused and surprising forms of presentation, enhances the attention of the participants. This aspect has already been confirmed in other studies. This paper shows the measures that lead to an improvement of attention in the digital space are presented beyond the previous studies.
Author Information
Kevin Arenja, FOM University of Applied Sciences, Germany
Philippe Krahnhof, FOM University of Applied Sciences, Germany
Robin Schoofs, FOM University of Applied Sciences, Germany
Alexander Zureck, FOM University of Applied Sciences, Germany
Paper Information
Conference: IICE2024
Stream: Adult
This paper is part of the IICE2024 Conference Proceedings (View)
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To cite this article:
Arenja K., Krahnhof P., Schoofs R., & Zureck A. (2024) Attention in Digital Training Events: A Conceptual Approach to Increase and Sustain Attention List of Abbreviations ISSN: 2189-1036 – The IAFOR International Conference on Education – Hawaii 2024 Official Conference Proceedings https://doi.org/10.22492/issn.2189-1036.2024.61
To link to this article: https://doi.org/10.22492/issn.2189-1036.2024.61
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